Don't Take It Personally advocates for both parents and teenagers with an engaging style that is smart and hopeful. This book explains why teens act the way they do and why parents have yet to figure out how to reach their teenage kids. Don't Take It Personally will help you create what is most impo[...]

Deals with marketing at the Olympics, the attraction and the rewards. Useful in preparing for the 2012 London Olympics, this edition offers sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. It also traces th[...]

California and the Western States are rich in abundant and diverse species of mushrooms. Amateur mushroom collectors and mycologists alike will find over 300 species of the region's most common, distinctive, and ecologically important mushrooms profiled in this comprehensive field guide. It provides[...]

Unrivalled in its coverage and unique in its hands-on approach, this guide to the design and construction of scientific apparatus is essential reading for every scientist and student of engineering, and physical, chemical, and biological sciences. Covering the physical principles governing the opera[...]